July 29, 2022
Social Media Account Manager
Graphic design and photography. They often go hand in hand, with the former being the ultimate tool for enhancing the storytelling capabilities of the latter.
A picture is worth a thousand words but, let’s face it, not everyone is a good listener. For those times when you need to be a little more straightforward with your message, graphic design is a useful tool for getting your point across while still keeping things aesthetically pleasing.
A frame or border is a great way to add a pop of color to your image or focus the eye on your subject matter in the center. Once again, consider, size and space! If your border is off-center, it’s going to be noticeable.
Line size and thickness come into play here too, though it’s really up to personal preference how thick you would like your border to be. Just remember, the thicker the line, the more of your image is obscured.
Titles and captions are probably the easiest and most straightforward way to explain what’s going on in your image. Are you trying to promote a new product? Maybe you want to share the location or other details of your image.
In graphic design, text goes beyond the words themselves. Consider size, color, space, and now also font! Taking time to select appropriate font is essential. The right font usually goes unnoticed, but the wrong font sticks out like a sore thumb. Readability is key here. Usually, it’s better to keep it simple and opt for something like “Arial” or “Open Sans”.
We recommend sticking to your brand’s colors to keep things consistent and in line with your brand identity. Black and white are also always acceptable, as well as occasional specific themed colors for holidays (think red and green for Christmas).
See? You don’t need to delve into the more complex aspects of graphic design to be able to use it for your business. Just the basics will take you a long way in taking your content to the next level!