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Nov. 1st , 2022
Jessica Goldfarb
Social Media Account Manager
You need to strategize your social media! In the competitive world of social media marketing, a post here and there isn’t going to cut it! Posting on social media gets you views, but only consistent posting will get you more followers and more business!
Instead of scrambling for ideas every day on what to post, you need a strategy.
There’s a lot that goes into social media strategy, so many people don’t know where to even begin! We’ve created a helpful acronym to break down the process, The 3 S’s: Sit Down, Select, and Schedule.
Before you get too overwhelmed, it’s a good idea to sit down and think a bit. Start with asking yourself what it is you want to accomplish with your social media; think back to the Author’s Purpose and the “Buckets”.
You can employ another popular acronym here to help you brainstorm: The 5 W’s!
Answer the following questions for yourself and with your business in mind:
• Who is posting? Who will be in charge of your social media?
• What will be posted? What is the type of content you want to post (reels, photos, full-length videos, etc.)
• When will you post? How many times per week?
• Where will you post? Which social media platforms will you post to?
• Why are you posting? What is the goal of each post?
There, the hard part is done! 
Once you’ve got clear goals in mind and a strategy set up, you’re ready to move on to the next step of actually creating your content calendar.
Next thing’s next; you need content to post. This part is easiest if you’ve been building up a content library already, as you can just go through your archives and select media that accomplish the goals you outlined in step 1.
If you haven’t been building up a content library, now’s the time to get creative. Look for new and existing trends online you can copy, dig through your computer for old photos to use, and get your camera ready. 
Save some things for later! If you’re only creating content to post immediately, then you’re defeating the purpose of having a schedule. Both the quality and consistency of your posting could suffer as you scramble to come up with new ideas.
You’ve got the content, you’ve got a plan, now it’s time to execute. Single out a day (or a couple of days) during the month to build your content calendar.
You can schedule your content manually within each individual social media platform, or you can use a third-party app to keep everything in one place. There are a few options out there, each with its own pros and cons (Hootsuite, Loomly, Sprout, or SocialPilot to name a few).
When scheduling your content, there are a few things to keep in mind:
• Be consistent and find a balance with how often you’re posting. Instead of having 6 posts in 1 week and 2 posts the next week, balance them out to be 4 and 4 per week.
• Be mindful of the days you choose to post. Avoid holidays for your regular content and pick days/times of days when your target audience is more likely to be online.
Last but not least, slap a caption on those bad boys (don’t forget your hashtags) and you’re golden! 
Congratulations, you’ve just saved yourself hours of stress by thinking like a CEO and running your social media with strategy in mind.
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