Rugs.com Beneath Every Moment

Rugs.com partnered with Charlotte FC to establish a strong presence within the MLS Season Pass ecosystem, pairing national brand recognition with local relevance through in-match Apple TV placements. Alongside this, we developed a complementary stream of original social content designed to support broader brand visibility beyond matchday.

Our objective was clear: drive awareness and consideration for Rugs.com across both live sports audiences and everyday digital touchpoints, while translating that visibility into meaningful traffic and brand recall. To support this goal, we executed a cohesive content approach that balanced high-impact broadcast exposure with consistent, platform-native social storytelling.

Through a strategic mix of MLS-aligned creative, evergreen social content, and timely distribution, we expanded Rugs.com’s reach across multiple channels — reinforcing brand familiarity, increasing engagement, and driving traffic throughout the season.